We should mention that this news has come in just before the launch of Apple’s new TV streaming service, which will be unveiled later today. We should mention that the Cupertino-based technology giant plans to spend as much as $2 billion to build its original content this year and to do this, has roped in Hollywood personalities like Oprah Winfrey, Reese Witherspoon and Chris Evans.
However, initially, even Apple’s service is expected to rely more on channels like HBO, Showtime and Starz. Apple will build its content simultaneously and unveil it later on its platform. Coming back to YouTube, some time back Google had a very different plan for its streaming service and the company hoped that it would offer original content exclusively to paid subscribers. However, we should add here that late last year, some reports emerged that said that Google will be shifting its focus away from subscriptions and will instead try to get sponsorships and ad support for its future shows. It is worth adding here that YouTube Premium, which was originally called as YouTube Red, will continue to be available in various parts of the world. However, it will focus more on music and less on premium original content. Although the service will still have original video content, it will mostly be made in collaboration with YouTube content creators and not by partnering with Hollywood stars. Speaking of Apple’s service, a report in The Wall Street Journal stated that the Cupertino-based technology giant has been negotiating with premium channels like HBO, Showtime, and Starz to offer a standardized $9.99 monthly subscription each. So, Users may have to pay $9.99 for its video subscription service and the original content would be paid too.
