Having announced its intentions to foray into the streaming space last year, Shemaroo lifted the lid off ShemarooMe during an event in Mumbai, which occurred yesterday. The app consists of many Bollywood classics which includes Devdas, Golmaal, Disco Dancer, Mera Naam Joker, Amar Akbar Anthony etc. Also, Shemaroo is offering shows under its Bollywood section. However, the originals on ShemarooMe are meant to complement its Bollywood offerings. You can treat them like extras that you get on DVDs and Blu-rays, albeit a much-extended version. A Shemaroo spokesperson said their understanding of the Indian audience and curation are its main reasons for success.
Being one of the biggest distributors in India, Shemaroo is banking on a huge collection. Some part of it is historical, as it enters the digital age. With the introduction of ShemarooMe, there is going to be a tougher competition as big Indian media companies are exploiting the entertainment market to increase its foothold. For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel.
