This isn’t the first time that this is happening, as we have seen the story of this ad in previous Samsung advertisements too. The ad shows an iPhone user gets frustrated with their Apple device, sees how Samsung users around her are happy with their superior smartphones, and then eventually upgrades to Samsung. https://www.youtube.com/watch?v=3qhW1sDPHYI If we talk about this particular ad, it shows a woman using an iPhone in various situations where her smartphone lets her down, and Samsung Galaxy S9 users doing the same things with their phones like it’s a cakewalk. It shows how the iPhone isn’t waterproof, and how a task as simple as getting tickets scanned at the airport can be tough with it. When the woman goes to an Apple Store to complain about the issue, the executive tells her to switch off the performance management. The advertisement ends with the woman walking past a man with the notch haircut standing in front of an iPhone X billboard and finally being happy about upgrading to Samsung Galaxy S9. Like we said, it’s a storyline we have seen in previous Samsung advertisements. However, one thing that we found irksome was that the woman in the advertisement is shown using Apple iPhone 6. Using a smartphone that was launched almost four years back and comparing it to their current flagship is not very fair. The ad would have made more sense had it showcased iPhone X or even iPhone 8 or 8 Plus instead of a model as old as iPhone 6. Also it wasn’t hard to notice Samsung calling out Apple for the battery fiasco it admitted to late last year, but we found it a little strange that the Apple employee doesn’t mention the option of getting the iPhone’s battery replaced at a subsidised rate. While iPhone users who feel that their phone is too slow can immediately switch to Samsung Galaxy if they think it’ll solve their problems, but getting the subsidised battery is any day a more affordable option.
